FOR SOLAR & ENERGY · PAY PER LEAD

Solar leads. No leads, no fee.

Solar installs, batteries, heat pumps, energy upgrades — we run Meta lead ads that put quote-ready homeowners in your pipeline. Ad spend goes straight to Meta. You only pay us per qualified lead.

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No retainers · No lock-in · You can remove our access anytime

✦ WHY SOLAR WORKS ON META

Bill shock scrolls Facebook every night

THE ANGLE

Every power bill that lands is a reason to look at solar — and rebates, feed-in tariffs and finance offers give homeowners a reason to act now, not someday. A clear offer in the right postcodes gets hands raised.

THE FILTER

Solar attracts price-shoppers, so the form has to work harder. Ours asks the questions that matter — do they own the home, roughly what's their quarterly bill, when are they looking to install — with Meta-verified phone numbers, so your closer calls real prospects, not renters collecting quotes.

ADJACENT PROOF — ROOFSPACE.COM.AU
1,800 leads in 3 months

High-ticket premium roofing product, Australia-wide, $100/day — roughly $5/lead average. Same playbook: high-value home product, national reach. Shown with permission.

Past results don't predict yours — your offer, area and follow-up speed all change the picture. We'll give you a realistic range before anything is switched on.

✦ WHAT WE DO FOR SOLAR BUSINESSES

Leads first. Then the machine behind them.

In solar, the installer who calls first and quotes fastest usually wins. We build the whole line — the ads, the pipeline, and the speed.

1. Meta lead ads, run for you

Campaigns built and managed in your own ad account, targeted to the suburbs you service. Every lead arrives with a verified phone number and qualifying answers — homeowner status, bill size, timeframe.

2. An offer that gets enquiries

Free assessments, rebate eligibility checks, battery bundles, finance-from offers — we shape the hook and produce the ad creative fast with AI, upgrading winners with a pro editor.

3. Leads into a real pipeline

Meta's Leads Centre from day one; Pipedrive when volume grows — every enquiry drops into a sales pipeline the second it's submitted, assigned and tracked so nothing goes cold.

4. Proposals out faster with AI

We show your team how to use AI to turn a roof assessment into a polished proposal in minutes — while your competitor is still opening PowerPoint.

5. Track leads to signed installs

Which campaigns produce contracts, not just enquiries? We track lead-to-sale so budget flows to the ads that actually book installs.

6. A web presence that closes

Homeowners research before they sign. We build and fix solar websites — WordPress for installers, Shopify if you sell product — plus content and social posting that shows real installs.

✦ HOW PRICING WORKS

Two costs. Full transparency.

01 · AD SPEND
From $50/day

Paid by you, directly to Meta, in your own ad account. Solar is a competitive auction — we'll tell you upfront what budget is realistic for your area.

02 · OUR FEE
From $25/valid lead

Exact rate confirmed during onboarding, based on your services and coverage area. No leads, no fee. No retainers, no lock-in.

03 · SETUP (ONLY IF NEEDED)
$1,500 AUD one-time

Only if you don't yet have a Meta Business Portfolio, pixel, ad account and pages — we build the full foundation. Already have them? No setup cost.

✦ YOUR SIDE OF THE DEAL

What makes solar campaigns actually convert

The ad gets the click — everything they see next decides whether they book your assessment or the next installer's. These six things do the converting:

Call leads back fast

Solar shoppers get multiple quotes — the first installer on the phone frames the whole conversation. Within 15 minutes where possible, always same business day.

Real reviews, growing

We give you a QR code and link to send after every install — genuine reviews only, never purchased. Fake reviews breach Australian Consumer Law; real ones win $10k decisions.

Branding people trust

One logo, one colour scheme, one look across ads, page and website. Solar is a big-ticket trust purchase — mismatched branding reads as fly-by-night. We tidy this up as part of the work.

A website they want to buy from

Fast, clean, clear about systems, brands and warranty — with your reviews and real installs right there on it. If yours needs work, we'll tell you straight and we can fix it.

Posting on Facebook & Instagram

Install photos and before/after bills 2–3 times a week. An active page signals a real, busy installer — and your best posts become the winning ad creative.

14 days of testing

New ad accounts need warming up. Two weeks of structured testing finds your winning creative — after that, it's walk-away-anytime.

✦ FAQ

Common questions from solar businesses

Do I really pay nothing if there are no leads?

You pay us nothing — our fee only applies per valid lead delivered. Your ad spend is paid separately, directly to Meta, and runs regardless of results, which is why we start at a $50/day testing budget.

What counts as a solar lead?

A completed Meta form with a name, Meta-verified phone number or working email, and answers to qualifying questions — homeowner status, rough bill size, install timeframe. Fake details flagged within 7 days aren't billed; duplicates within 30 days are billed once.

Aren't solar leads full of price-shoppers?

Some always are — anyone who says otherwise is selling you something. Our qualifying questions and form friction filter for intent, and the timeframe answer lets your closer prioritise the "next 3 months" leads over the "just curious" ones.

Do you work with shared or purchased lead lists?

No. Every lead is generated fresh from your own ads, in your own ad account, and belongs only to you. We never resell or share leads.

Do you only do the ads?

No — we also set up your CRM and pipeline, help you track leads through to signed installs, tidy your branding, build or fix your website, train your team on AI for faster proposals, and keep content going out on your socials.

Can I stop whenever I want?

Yes. After the initial 14-day testing window, it's walk-away-anytime with written notice through your portal. You can remove our access to your Meta accounts at any moment — everything stays yours.

✦ WORK WITH US

Apply now

Tell us your services and coverage area, and we'll come back with a realistic budget, lead cost range and eligibility check. No calls, no pressure — everything in writing through your portal.

✓ Application received. Thanks — we'll review your business and reply by email with a realistic budget and lead cost range, usually within 2 business days.

Full service terms are on our pay-per-lead page.