FOR PROFESSIONAL SERVICES · PAY PER LEAD

Client enquiries. No leads, no fee.

Accountants, bookkeepers, lawyers, consultants, brokers and advisors — we run Meta lead ads that put qualified consultation requests in your calendar. Ad spend goes straight to Meta. You only pay us per qualified lead.

Apply now

No retainers · No lock-in · You can remove our access anytime

✦ WHY PROFESSIONAL SERVICES WORK ON META

Your next client doesn't know your name yet

THE ANGLE

Referrals are great — and unpredictable. Business owners and households scroll Meta daily, and a specific, valuable offer (tax-time review, fixed-fee company setup, free first consult, contract health-check) reaches them before they've ever searched for a firm.

THE FILTER

Our forms ask what matters — the service needed, business or personal, and timeframe — with Meta-verified phone numbers. Your first conversation starts with context, not cold discovery.

EXCLUSIVELY YOURS

Every lead is generated from your own ads, under your own brand, in your own ad account — never shared or resold. Every dollar of spend also builds your firm's local profile.

Results vary by practice area, location, offer and follow-up speed — we'll give you a realistic range before anything is switched on. All campaigns follow Meta's advertising policies and are built to sit within your profession's advertising rules; some financial products are restricted by Meta and we'll flag that upfront.

✦ WHAT WE DO FOR FIRMS

Leads first. Then the machine behind them.

A firm's growth problem is rarely capability — it's a pipeline that depends on referrals and a partner's spare time. We build the whole line.

1. Meta lead ads, run for you

Campaigns built and managed in your own ad account, targeted to your area or nationally. Every lead arrives with a verified phone number and qualifying answers — service needed, business or personal, timeframe.

2. An offer clients respond to

Tax-time reviews, fixed-fee packages, free first consults, business health-checks — we shape an offer with real value and produce the creative fast with AI, upgrading winners with a pro editor.

3. Leads into a real pipeline

Meta's Leads Centre from day one; Pipedrive when volume grows — every enquiry drops into a pipeline the second it's submitted, staged from enquiry to consult to engagement, so nothing sits unanswered.

4. Proposals out faster with AI

We show your team how to use AI to turn a consult into a polished proposal or engagement letter in minutes — the firm that responds first, with the sharpest document, usually wins the client.

5. Track leads to engagements

Which campaigns produce signed engagements, not just enquiries? We track lead-to-client so budget flows to the ads that actually grow the practice.

6. A web presence that reassures

Prospects vet a firm's website before booking. We build and fix professional websites on WordPress, keep your branding consistent, and keep useful content flowing on your socials and blog.

✦ HOW PRICING WORKS

Two costs. Full transparency.

01 · AD SPEND
From $50/day

Paid by you, directly to Meta, in your own ad account. Budget scales with your practice area and location — we'll tell you upfront what's viable.

02 · OUR FEE
From $25/valid lead

Exact rate confirmed during onboarding, based on your services and area. No leads, no fee. No retainers, no lock-in.

03 · SETUP (ONLY IF NEEDED)
$1,500 AUD one-time

Only if you don't yet have a Meta Business Portfolio, pixel, ad account and pages — we build the full foundation. Already have them? No setup cost.

✦ YOUR SIDE OF THE DEAL

What makes professional campaigns actually convert

The ad gets the click — everything they see next decides whether they book with your firm or keep looking. These six things do the converting:

Respond to leads fast

Same business day, ideally within the hour. Someone ready to talk to an accountant or lawyer is solving a problem now — the first firm to respond usually gets the consult.

Real reviews, growing

We give you a QR code and link to send at every engagement close — genuine reviews only, never purchased. Fake reviews breach Australian Consumer Law; real ones win trust-based decisions.

Branding people trust

One look across your ads, page, proposals and website. In professional services, polish is proxy for competence — we make sure everything matches. We tidy this up as part of the work.

A website that reassures

Clear services, credentials, team, and your reviews right there on it. Prospects check before they book — the site should remove doubt, not create it. We can fix it if it doesn't.

Posting on Facebook & Instagram

Useful tips, deadline reminders, client wins (with permission) 2–3 times a week. An active page signals a thriving practice — and your best posts become the winning ad creative.

14 days of testing

New ad accounts need warming up. Two weeks of structured testing finds your winning creative — after that, it's walk-away-anytime.

✦ FAQ

Common questions from firms

Do we really pay nothing if there are no leads?

You pay us nothing — our fee only applies per valid lead delivered. Your ad spend is paid separately, directly to Meta, and runs regardless of results, which is why we start at a $50/day testing budget.

What counts as a lead?

A completed Meta form with a name, Meta-verified phone number or working email, and answers to qualifying questions — service needed, business or personal, timeframe. Fake details flagged within 7 days aren't billed; duplicates within 30 days are billed once. An enquiry that doesn't engage is still a valid lead — conversion is your side.

Does Meta allow ads for our profession?

Accounting, legal, consulting, bookkeeping and general advisory — yes. Some financial products (credit, certain investment and insurance offers) sit in Meta's restricted categories with extra rules. We check your specific services during onboarding and tell you straight what's workable.

Isn't Meta the wrong platform for professional clients?

Your clients are people, and people scroll. Business owners especially — Facebook and Instagram reach them at night when the books, the contract, or the tax problem is on their mind. The offer and the qualifying questions do the professional filtering.

Do you only do the ads?

No — we also set up your CRM and pipeline, help you track enquiries through to signed engagements, tidy your branding, build or fix your website, train your team on AI for faster proposals and engagement letters, and keep content flowing on your socials.

Can we stop whenever we want?

Yes. After the initial 14-day testing window, it's walk-away-anytime with written notice through your portal. You can remove our access to your Meta accounts at any moment — everything stays yours.

✦ WORK WITH US

Apply now

Tell us your practice area and location, and we'll come back with a realistic budget, lead cost range and eligibility check — including whether your services clear Meta's policy rules. No calls, no pressure.

✓ Application received. Thanks — we'll review your firm and reply by email with a realistic budget and lead cost range, usually within 2 business days.

Full service terms are on our pay-per-lead page.