Seller leads. No leads, no fee.
Appraisal requests for agents, landlord enquiries for property managers — we run Meta lead ads that put local vendors in your pipeline before they've picked an agent. Ad spend goes straight to Meta. You only pay us per qualified lead.
Apply nowNo retainers · No lock-in · You can remove our access anytime
Vendors decide who to call months before they list
"What's my home worth?" is one of the most-clicked offers on Meta. Free appraisals, suburb market updates, and recently-sold reports capture vendors while they're still deciding — which is exactly when an agent wins or loses the listing.
Our forms ask the questions that matter — property type, suburb, and when they're thinking of selling — with Meta-verified phone numbers, so you're calling genuine local vendors, not curious neighbours with fake details.
Unlike portal leads, these belong only to you. Every lead is generated from your ads, under your brand, in your ad account — never shared, never resold to three competing agents. The brand equity compounds in your name, not a portal's.
Results vary with your suburb, brand presence, offer and follow-up speed — we'll give you a realistic range before anything is switched on. All campaigns are subject to Meta's advertising policies, including regional housing-ad rules where they apply.
Leads first. Then the machine behind them.
A vendor lead can take three months to become a listing — which is why the pipeline and follow-up matter as much as the ad. We build the whole line.
1. Meta lead ads, run for you
Campaigns built and managed in your own ad account, targeted to your core suburbs. Every lead arrives with a verified phone number and qualifying answers — property type, suburb, selling timeframe.
2. An offer vendors respond to
Free appraisals, suburb reports, just-sold campaigns, landlord switch offers — we shape the hook and produce the creative fast with AI, upgrading winners with a pro editor.
3. Leads into a real pipeline
Meta's Leads Centre from day one; Pipedrive when volume grows — every enquiry drops into a nurture pipeline the second it's submitted, staged by selling timeframe so the 6-month vendors aren't forgotten.
4. Proposals out faster with AI
We show your team how to use AI to produce polished appraisal documents and listing proposals in minutes — turning up with the best-presented document still wins listings.
5. Track leads to listings
Which campaigns produce signed authorities, not just form fills? We track lead-to-listing so budget flows to the ads that grow your rent roll and listing count.
6. A brand presence that wins
Vendors Google the agent before the appraisal. We keep your website sharp (WordPress builds and fixes), your branding consistent, and sold-content flowing on your socials.
Two costs. Full transparency.
Paid by you, directly to Meta, in your own ad account. Budget scales with your suburbs and competition — we'll tell you upfront what's viable.
Exact rate confirmed during onboarding, based on lead type and area. No leads, no fee. No retainers, no lock-in.
Only if you don't yet have a Meta Business Portfolio, pixel, ad account and pages — we build the full foundation. Already have them? No setup cost.
What makes agency campaigns actually convert
The ad gets the click — everything they see next decides whether they book your appraisal or a competitor's. These six things do the converting:
Call leads back fast
Within 15 minutes where possible, always same business day — and nurture the long-timeframe vendors properly. Most appraisal leads list eventually; they list with whoever stayed in touch.
Real reviews, growing
We give you a QR code and link to send at every settlement — genuine reviews only, never purchased. Fake reviews breach Australian Consumer Law; real ones win listing presentations.
Branding people trust
One look across your ads, page, signboards and website. Vendors are handing you their biggest asset — consistent, professional branding is the minimum bar. We tidy this up as part of the work.
A website they want to list with
Fast, credible, recent sales and your reviews right there on it. Vendors check before they book — it should close the appraisal, not raise doubts. We can fix it if it doesn't.
Posting on Facebook & Instagram
Just-listed, just-sold, and local market content 2–3 times a week. An active page signals a busy agency — and your best posts become the winning ad creative.
14 days of testing
New ad accounts need warming up. Two weeks of structured testing finds your winning creative — after that, it's walk-away-anytime.
Common questions from agents
Do I really pay nothing if there are no leads?
You pay us nothing — our fee only applies per valid lead delivered. Your ad spend is paid separately, directly to Meta, and runs regardless of results, which is why we start at a $50/day testing budget.
Are these seller leads or buyer leads?
Whichever you want — most agencies run appraisal (vendor) campaigns because listings are the business, and property managers run landlord campaigns. Buyer-lead campaigns are possible but we'll tell you honestly if we think your budget is better spent on vendors.
How is this different from portal leads?
Portal leads are shared, branded to the portal, and priced accordingly. These are generated from your own ads under your own brand in your own ad account — exclusive to you, and every dollar also builds your local brand presence.
What counts as a lead?
A completed Meta form with a name, Meta-verified phone number or working email, and answers to qualifying questions — property type, suburb, selling timeframe. Fake details flagged within 7 days aren't billed; duplicates within 30 days are billed once. A vendor "6+ months away" is still a valid lead — nurture is your side.
Do you only do the ads?
No — we also set up your CRM and nurture pipeline, help you track leads through to signed listings, tidy your branding, keep your website sharp, train your team on AI for faster appraisal documents, and keep content flowing on your socials.
Can I stop whenever I want?
Yes. After the initial 14-day testing window, it's walk-away-anytime with written notice through your portal. You can remove our access to your Meta accounts at any moment — everything stays yours.
Apply now
Tell us your agency, core suburbs and whether you're after vendor or landlord leads, and we'll come back with a realistic budget, lead cost range and eligibility check. No calls, no pressure — everything in writing through your portal.
✓ Application received. Thanks — we'll review your agency and reply by email with a realistic budget and lead cost range, usually within 2 business days.
Full service terms are on our pay-per-lead page.