FOR BUILDERS & RENOVATORS · PAY PER LEAD

Renovation leads. No leads, no fee.

Kitchens, bathrooms, extensions, decks, granny flats, full builds — we run Meta lead ads that fill your quote calendar with real projects. Ad spend goes straight to Meta. You only pay us per qualified lead.

Apply now

No retainers · No lock-in · You can remove our access anytime

✦ WHY BUILDING WORKS ON META

People plan renovations on the couch

THE ANGLE

Renovations start as saved photos and "one day" conversations — on the exact platforms we advertise on. A strong offer (free design consult, fixed-price bathroom packages, finance options) turns one-day dreamers into this-month enquiries.

THE FILTER

Big projects need real filtering. Our forms ask project type, rough budget band and timeframe, with Meta-verified phone numbers — so you spend your quoting hours on the $40k bathroom, not the $400 repair.

ADJACENT PROOF — ROOFSPACE.COM.AU
1,800 leads in 3 months

High-ticket premium roofing product, Australia-wide, $100/day — roughly $5/lead average. Same playbook: high-value home decisions, precise targeting. Shown with permission.

Past results don't predict yours — your trade, area, offer and follow-up speed all change the picture. We'll give you a realistic range before anything is switched on.

✦ WHAT WE DO FOR BUILDERS

Leads first. Then the machine behind them.

In building, quoting eats your evenings and slow follow-up loses jobs you'd already won on price. We build the whole line — the ads, the pipeline, and the speed.

1. Meta lead ads, run for you

Campaigns built and managed in your own ad account, targeted to your service area. Every lead arrives with a verified phone number and qualifying answers — project type, budget band, timeframe.

2. An offer that gets enquiries

Free design consults, fixed-price packages, finance-available offers — we shape the hook and produce the ad creative fast with AI, upgrading winners with a pro editor. Your finished jobs are the best ads you own.

3. Leads into a real pipeline

Meta's Leads Centre from day one; Pipedrive when volume grows — every enquiry drops into a sales pipeline the second it's submitted, so a busy fortnight on site doesn't mean a dead month of quotes.

4. Quotes out faster with AI

We show you how to use AI to turn a site visit and some notes into a professional proposal in minutes — the builder who quotes first, with the best-presented document, usually wins.

5. Track leads to signed contracts

Which ads produce contracts, not just enquiries? We track lead-to-sale so budget flows to the campaigns that book real projects.

6. A web presence that closes

Homeowners stalk your website and socials before a $50k decision. We build and fix builder websites — WordPress for most, Shopify if you sell product — plus content and posting that shows your work.

✦ HOW PRICING WORKS

Two costs. Full transparency.

01 · AD SPEND
From $50/day

Paid by you, directly to Meta, in your own ad account. Budget scales with your area and how contested your trade is — we'll tell you upfront what's viable.

02 · OUR FEE
From $25/valid lead

Exact rate confirmed during onboarding, based on your trade and service area. No leads, no fee. No retainers, no lock-in.

03 · SETUP (ONLY IF NEEDED)
$1,500 AUD one-time

Only if you don't yet have a Meta Business Portfolio, pixel, ad account and pages — we build the full foundation. Already have them? No setup cost.

✦ YOUR SIDE OF THE DEAL

What makes building campaigns actually convert

The ad gets the click — everything they see next decides whether they book your consult or keep scrolling. These six things do the converting:

Call leads back fast

Within 15 minutes where possible, always same business day. Renovators enquire with two or three builders at once — the first call usually gets the site visit.

Real reviews, growing

We give you a QR code and link to send at every handover — genuine reviews only, never purchased. Fake reviews breach Australian Consumer Law; real ones win $50k decisions.

Branding people trust

One logo, one colour scheme, one look across ads, page, site signage and website. Consistency reads as established; mismatch reads as risk. We tidy this up as part of the work.

A website they want to buy from

Fast, clean, licence details visible, project galleries and your reviews right there on it. People check before they call — it should close the deal, not raise doubts. We can fix it if it doesn't.

Posting on Facebook & Instagram

Progress shots and finished projects 2–3 times a week — build content is the most-watched trade content on Meta, and your best posts become the winning ads.

14 days of testing

New ad accounts need warming up. Two weeks of structured testing finds your winning creative — after that, it's walk-away-anytime.

✦ FAQ

Common questions from builders

Do I really pay nothing if there are no leads?

You pay us nothing — our fee only applies per valid lead delivered. Your ad spend is paid separately, directly to Meta, and runs regardless of results, which is why we start at a $50/day testing budget.

What counts as a lead?

A completed Meta form with a name, Meta-verified phone number or working email, and answers to qualifying questions — project type, budget band, timeframe. Fake details flagged within 7 days aren't billed; duplicates within 30 days are billed once. A "comparing quotes" lead is still a lead — winning the contract is your side.

Will I get tiny jobs I don't want?

The budget-band question exists exactly for this. You'll see each lead's stated budget and project type before you call, so your quoting hours go where the money is. We can also tune the offer and targeting toward the project sizes you want.

I'm on the tools all day — how do I keep up with leads?

That's the pipeline setup. Leads land in Meta's Leads Centre (or Pipedrive once you're busy) the second they're submitted, and AI-assisted quoting gets proposals out at night in minutes, not hours.

Do you only do the ads?

No — we also set up your CRM, help you track leads through to signed contracts, tidy your branding, build or fix your website, and keep project content going out on your socials.

Can I stop whenever I want?

Yes. After the initial 14-day testing window, it's walk-away-anytime with written notice through your portal. You can remove our access to your Meta accounts at any moment — everything stays yours.

✦ WORK WITH US

Apply now

Tell us your trade, service area and the projects you want more of, and we'll come back with a realistic budget, lead cost range and eligibility check. No calls, no pressure — everything in writing through your portal.

✓ Application received. Thanks — we'll review your business and reply by email with a realistic budget and lead cost range, usually within 2 business days.

Full service terms are on our pay-per-lead page.